The number of LinkedIn users has grown exponentially in the last ten years, going from 116 million users in 2011 to 756 million only in the first quarter of 2021. You can also see some best practices to contribute as a member of a group, where self-promotion is discouraged. So instead of building large public pages, more businesses opt for closed niche communities. Additionally, a shift occurred away from simply broadcasting marketing messages to engaging fans, towards community marketing. However, because LinkedIn usage has grown so much, groups have grown (and changed for the better) along with it. Why? The groups weren’t closely regulated, allowing for unhelpful spam and promotional advertisements to take over. LinkedIn groups haven’t had the best rep in the past. Why LinkedIn Groups Are Great for B2B Companies It also discusses if you should create your own LinkedIn group, how to contribute to the correct groups, and track if you’re successful with LinkedIn groups marketing.

This article discusses why LinkedIn groups are great for B2B companies, some best practices, and how to do LinkedIn group marketing the right way. What’s so great about LinkedIn groups? We’ll tell you! Are you a part of any LinkedIn groups? It’s ok if you aren’t, but you definitely should be, especially if you’re already marketing through other channels.

Linkedin marketing 2021